Esther turns Engagement Into Growth
I specialize in editing, copywriting, SEO content, CRM/email marketing, and organic web marketing.
I have been a digital marketing professional for over seven years with a wide array of experience in all things marketing and operations, including direct sales, PPC, Paid, and full drip marketing campaigns.
Experience ShowcaseEmail Marketing DEVELOPER
Marketing Agency
In my current role, I develop and optimize responsive HTML emails using clean, mobile-first code. I troubleshoot and improve legacy templates, fix rendering issues across Outlook and Gmail, and ensure pixel-perfect QA using Litmus. I also consult my team on optimized HTML processes tailored to each client’s technical capabilities and available software, helping streamline production and improve cross-platform performance.
Google Suite, Microsoft Suite, Adobe Photoshop, Adobe XD, GA4, Marketo, Ziflow, Figma, Box, Sirv, Teamwork, Notepad++, Litmus
2025 – PRESENT
Email Marketing Manager
SaaS, Telecommunications, B2C, B2B
I thoroughly enjoyed my role in the telecommunications industry, where I was constantly challenged to optimize organic SEO strategies and demonstrate my technical skills in email generation, website creation, and user product usage flow. I had the privilege of collaborating with exceptional colleagues, embarking on a journey of innovation and contributing to the growth of brands that connect people globally. In addition to managing email campaigns and lifecycle journeys, I had managed affiliate marketing campaigns, working with brands such as HelloFresh, Walmart, and Intuit. I managed the planning and execution of SEO optimization, content generation, and user journey flow while assisting in web and PPC marketing campaigns.
SGoogle Suite, Adobe Photoshop, Microsoft Suite, GA4, BrightEdge, CJ, Impact, Selligent, SFMC, Asana, Confluence, Jira, ChatGPT, Strapi, Wordpress, Figma, BeeFree with knowledge of HTML & CSS, basic understanding of javascript.
2022 – 2024
Marketing Manager
2020 – 2021
Manufacture, B2B, White label, Cannabis, Skincare, E-commerce
During my time at this cannabis packaging and manufacturing firm, I quickly immersed myself in the client-facing, sales-driven nature of the industry. I successfully produced and published original ad content and photography in cannabis trade magazines, managing both copy and creative direction. I also optimized the company's paid marketing accounts by refining keyword targeting and rewriting ad copy to improve performance. One of my key contributions was leading a client retention strategy that focused on collaboration with partner brands, recognizing that our success was tied directly to theirs across shared distribution channels. The role called for creative problem-solving, trend-focused content development, and hands-on coordination with teams on social, sustainability-focused messaging and product design storytelling.
Google Suite, Google Analytics, Adwords, Microsoft Suite, AdWords, InDesign, Adobe Photoshop
Sr. Marketing Coordinator
2017 – 2020
SaaS, E-Commerce, Retail, Restaurant, POS, B2B
At a medium-size B2B agency, I was a Sr. Marketing Coordinator in a small marketing agency. We had around 100 clients and provided a range of digital marketing solutions. This experience was probably the most punishing as my first enterprise level career, but definitely a great stepping stone into my career. I am also very grateful for this experience, as a lot of my well-rounded technical skills were used on a daily basis. On my day-to-day I interacted with our small to medium-size business clients meanwhile coordinating with our in-house developers, designers, sales team, tech support team, and accounting team. I did everything from trade show planning, being a trade show representative, generating sales, performing client accounting, providing customer service, being the tech support for field tech support, directing designs, developing UI/UX desktop/mobile app user flows, managing e-commerce websites and databases, managing info-based websites, our SaaS platform websites and apps, executing social media marketing, paid marketing, and print marketing.
The value of quality content means resourceful information, engaging relevancy- content that attracts both the regular guy and industry players. Content should be a balance of purposeful words and practicing healthy SEO practices. This past year, Google’s core algorithm updates has shifted away from the one dimensional keyword focus into something larger, changing how the world gets answers (and rank). If you value the presence of your brand online, want to rank without fluff, feel free to contact me.
Quality of content is proving to be the winners in our ever changing landscape of search engine optimization and I am here for it.
FAQ
more about me
I’m a bit quirky and my best work is done in bursts of energy so the practice of time and project management is important to my day-to-day. I expect my work spaces to understand the value of data-driven marketing and quality content marketing, as it is a reflection of the knowledge and capabilities of a brand.
work-in-progress
I am currently working on leveling up my game on technical SEO and analytics, including becoming expert level with those related tools. (All things SEO and Google IYKYK).
What do I like to do in my spare time?
When I’m not working, I enjoy being horrible at writing. I let all my typos exist to friends, family- using any learned slang abbreviations regardless of which generation should or shouldn’t be using them. I love getting lost in articles and documentaries in endless topics, either to retain or let out the other ear. This year, I have begun my journey to learn Mandarin.
How do I see your references & REFERENCE LETTERS?
I will provide a password to valid hiring managers to view my references as it contains personal information of my respected mentors and colleagues. Thank you for understanding!