Esther Choi is the Email Marketing Manager at CarrierX, executing both outbound marketing & content creation for two SaaS brands.
I specialize in editing, copywriting, SEO content strategy, email marketing, and organic web marketing.
I have been a general marketing professional for over seven years with a wide array of experience in all things marketing and operations, including direct sales, PPC marketing, and client account management.
ExperienceIndustry: SaaS, Telecommunications, B2C, B2B
I thoroughly enjoyed my role in the telecommunications industry, where I was constantly challenged to optimize organic SEO strategies and demonstrate my technical skills in email generation, website creation, and user product usage flow. I had the privilege of collaborating with exceptional colleagues, embarking on a journey of innovation and contributing to the growth of brands that connect people globally. In addition to managing email campaigns and lifecycle journeys, I had managed affiliate marketing campaigns, working with brands such as HelloFresh, Walmart, and Intuit. I managed the planning and execution of SEO optimization, content generation, and user journey flow while assisting in web and PPC marketing campaigns.
Software Proficiency: Google Suite, Adobe Photoshop, Microsoft Suite, GA4, BrightEdge, CJ, Impact, Selligent, SFMC, Asana, Confluence, Jira, ChatGPT, Strapi, Wordpress, Figma, BeeFree & more.
Email Marketing Manager
2022 – 2024
Industry: Packaging, B2B, White label, Cannabis, Skincare
A brief encounter into the world of logistics and the middle man business. Although my time here at this manufacturing firm was brief, I was able to successfully publish content in cannabis industry magazines with photography and ads directed and written by yours truly. Some accomplishments in my short time here was optimizing their paid marketing accounts with ad copy and keyword optimization. Another is leading and executing a client retention strategy by collaborating with client brands, as their product success was shared as our success in shared networks. This experience was client-facing, sales-forward, rewarding, and required out-of-the-box content ideas. Some of the content included social green marketing and product design trends.
Software Used: Google Suite, Google Analytics, Adwords, Microsoft Suite, AdWords, InDesign, Adobe Photoshop
Marketing Manager
2020-2021
Sr. Marketing Coordinator
Industry: SaaS, E-Commerce, Retail, Restaurant, POS, B2B
At a medium-size B2B agency, I was a Sr. Marketing Coordinator in a small marketing agency. We had around 100 clients and provided a range of digital marketing solutions. This experience was probably the most punishing as my first enterprise level career, but definitely a great stepping stone into my career. I am also very grateful for this experience, as a lot of my well-rounded technical skills were used on a daily basis. On my day-to-day I interacted with our small to medium-size business clients meanwhile coordinating with our in-house developers, designers, sales team, tech support team, and accounting team. I did everything from trade show planning, being a trade show representative, generating sales, performing client accounting, providing customer service, being the tech support for field tech support, directing designs, developing UI/UX desktop/mobile app user flows, managing e-commerce websites and databases, managing info-based websites, our SaaS platform websites and apps, executing social media marketing, paid marketing, and print marketing.
2017-2020
The value of quality content means resourceful information, engaging relevancy- content that attracts both the regular guy and industry players. Content should be a balance of purposeful words and practicing healthy SEO practices. This past year, Google’s core algorithm updates has shifted away from the one dimensional keyword focus into something larger, changing how the world gets answers (and rank). If you value the presence of your brand online, want to rank without fluff, feel free to contact me.
Quality of content is proving to be the winners in our ever changing landscape of search engine optimization and I am here for it.
FAQ
more about me
I’m a bit quirky and my best work is done in bursts of energy so the practice of time and project management is important to my day-to-day. I expect my work spaces to understand the value of data-driven marketing and content marketing- as it is a reflection of the knowledge and capabilities of a brand. I consider myself to be an ethical worker and not big fan of reptiles.
work-in-progress
I am currently working on leveling up my game on technical SEO and analytics, including becoming expert level with those related tools. (All things SEO and Google IYKYK).
What do I like to do in my spare time?
When I’m not working, I enjoy being horrible at writing. I let all my typos exist to friends, family- using any learned slang abbreviations regardless of which generation should or shouldn’t be using them. I love getting lost in articles and documentaries in endless topics, either to retain or let out the other ear. I also have come to love cats recently! Although allergic, I love taking care of my neighborhood strays and visit the local cat rescues and cat cafés.
How do I see your references & REFERENCE LETTERS?
I will provide a password to valid hiring managers to view my references as it contains personal information of my respected mentors and colleagues. Thank you for understanding!